Adidas F50 ‘Two Horizons’ Launch: Design and Cultural Symbolism
adidas has introduced the new F50 ‘Two Horizons’ colorway, marking the first time the F50 logo appears in Arabic script. The design aims to unite cultures
adidas has introduced the new F50 ‘Two Horizons’ colorway, marking the first time the F50 logo appears in Arabic script. The design aims to unite cultures through the visual language of the boot.
Colorway and Design Details
The boot combines two shades of red. A standard red is paired with ‘solar red’, which adds a bright finish that makes the boot stand out on the pitch.
Gold accents are used throughout the design to introduce an Arabian aesthetic. The F50 logo is written entirely in Arabic.
Soleplate and Traction
The chrome soleplate maintains the same color scheme and retains the established stud technology. The triad studs are designed to provide traction without creating a feeling of getting stuck on the pitch.
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