Adidas Returns to South Africa: Three Stripes Reunite with Bafana Bafana and Banyana Banyana from 2026
Fifteen years after the 2010 FIFA World Cup captivated the nation, adidas is back as the official technical partner of the South African Football Associati
Fifteen years after the 2010 FIFA World Cup captivated the nation, adidas is back as the official technical partner of the South African Football Association (SAFA). The three-year deal, starting in 2026, sees the Three Stripes once again kit out Bafana Bafana, Banyana Banyana, and other SAFA national teams, replacing Le Coq Sportif.
A Homecoming at a Pivotal Moment
The partnership arrives on the back of Bafana Bafana’s qualification for the 2026 FIFA World Cup – their first in 16 years. South African football is enjoying a surge of belief, unity, and renewed global recognition, making this the perfect time for adidas to re-enter the scene. The connection between the brand and the country runs deep, evoking strong memories of the iconic kits worn during the 2010 World Cup when adidas was the host nation’s kit supplier.
Official Statements: Pride, Resilience, and Performance
SAFA CEO Lydia Monyepao emphasized the shared values behind the deal: “This partnership is more than a sponsorship — it’s a return to shared values of pride, resilience, and performance. adidas has long been part of our football story, and together we’ll inspire South Africans everywhere to believe that they’ve got what it takes.”
Sam Handy, VP of Product and Design at adidas Football, added: “Football has the power to change lives whilst uniting and inspiring. adidas has a proud and rich football heritage, pioneering products for the best teams and athletes around the world. We’re proud to again stand alongside Bafana Bafana, Banyana Banyana and other SAFA teams as they represent the spirit of South Africa on the international stage.”
What the Partnership Includes
From 24 March 2026, fans can expect a full range of adidas products for the national teams. The offering will include:
- Match wear
- Training and travel ranges
- Pre-match apparel
- A full fan collection
All designs will carry the unmistakable Three Stripes.
A Look Back – and Forward
The return triggers a flood of memories for many supporters. adidas’ first era with South Africa produced some of the nation’s most iconic looks, particularly the 2009 away shirt from the Confederations Cup – a cult classic still revered among kit collectors. The prospect of adidas revisiting that legacy, perhaps drawing on the Teamgeist aesthetics of 2006, excites fans of football design. A glance at what adidas has done with Jamaica since taking over suggests the South African kits will be worth the wait.
Roll on March 2026.
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