adidas Superstar Campaign Returns With Bellingham, Wirtz, Stormzy, and More
adidas Originals has reignited the legacy of its iconic shell-toe sneaker with a new campaign titled “Superstar: The Original Icon.” The lineup blends foot
adidas Originals has reignited the legacy of its iconic shell-toe sneaker with a new campaign titled “Superstar: The Original Icon.” The lineup blends football, music, and culture, featuring Jude Bellingham, Florian Wirtz, Stormzy, Olivia Dean, Shygirl, and Barry Keoghan. Together, they represent the street-coded DNA that has kept the Superstar relevant across generations.
The Campaign Lineup
The Superstar’s enduring appeal crosses disciplines. The campaign brings together footballers Jude Bellingham and Florian Wirtz alongside musician Stormzy, singer Olivia Dean, electronic artist Shygirl, and actor Barry Keoghan. Each ambassador reflects the sneaker’s universal language of style and self-expression.
A Three‑Day Cultural Takeover in London
adidas Originals is staging “THIS IS SUPERSTAR” — a three‑day cultural invasion at 180 Studios in London. The immersive experience retells the Superstar story through fashion, skate, and music. Curated by communities, it features interactive installations that break down the sneaker’s legacy and channel the same energy that first elevated it to cult status.
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