Ajax 2025/26 Third Shirt Celebrates Amsterdam’s 750th Anniversary with Heritage Design
Ajax and adidas complete the club’s 2025/26 kit trilogy with a third shirt that honors Amsterdam’s 750-year history through archival references and underst
Ajax and adidas complete the club’s 2025/26 kit trilogy with a third shirt that honors Amsterdam’s 750-year history through archival references and understated details. The design weaves civic pride into every element, from the colour palette to the hidden emblems.
Design Inspiration: The 1275 Toll Privilege
The shirt’s soft beige base is drawn from the oldest known document referencing Amsterdam: the 1275 toll privilege granted by Count Floris V of Holland to the “people residing near the Amsteldam”. This parchment-inspired tone grounds the kit in the city’s earliest recorded identity.
Colour Palette and Detailing
Blue and dark red accents thread through the shirt’s trim and logos, providing subtle contrast while echoing Amsterdam’s visual identity. The modern Ajax crest sits prominently on the chest, maintaining the clean, minimal aesthetic of the collection.
Historic Motifs and Badges
A banner on the collar showcases a triptych of timelines: the founding year 1275, the anniversary year 2025, and the triple Saint Andrew’s Crosses – a city emblem that appears across all three 2025/26 kits. Inside the collar, a modern interpretation of Amsterdam’s earliest city seal reinforces the historic core of the design. A woven pennant detail on the upper back completes the storytelling.
A Wearable Archive
The shirt functions as a wearable archive, connecting Ajax to Amsterdam’s ongoing narrative. adidas demonstrates how football kits can transcend performance, serving as platforms for cultural expression and civic connection.
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