Arsenal and adidas Team Up with NTS for the Urban Purist Lifestyle Collection

Arsenal and adidas are paying tribute to music culture by partnering with NTS radio on a new lifestyle range. The Dalston‑based station joins forces with the Gunners and the Three Stripes to deliver a bespoke collection rooted in North London heritage.

The Urban Purist Capsule

The freshly unveiled lifestyle collection, produced by adidas in collaboration with NTS, is called the ‘Urban Purist’ capsule. It celebrates the rich music and football culture of London while uniting one of the most passionate fanbases. Every piece is designed with a sharp, clean aesthetic.

The drop draws direct inspiration from the iconic adidas training gear of the early 2010s, bringing back retro detailing and relaxed fits suited for modern streetwear.

Design and Inspiration

The collection dives deep into a retro aesthetic, using a colour palette of black, red and gold. Dark shades form a sleek canvas, accented by brighter detailing. The range includes a shirt, T‑shirt, track top, hoodie, track pants and shorts – each piece designed to reflect the sound, spirit and subculture of the capital’s iconic surroundings.

The Arsenal cannon crest appears alongside the classic Three Stripes logo in a traditional football shirt format. NTS takes the sponsor position, prominently placed front and centre of the shirt.

Launch Party

NTS is marking the collection with a launch party in the heart of North London. The event will feature music, drinks and Arsenal fans dancing. The date is set for September 4.

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