Atlético Madrid 2023/24 Third Kit: Sustainability-Inspired Design with Green and Black
Atlético Madrid has unveiled its new third kit for the 2023/24 season, placing sustainability at the heart of the design. The jersey uses green as the prim
Atlético Madrid has unveiled its new third kit for the 2023/24 season, placing sustainability at the heart of the design. The jersey uses green as the primary colour, symbolising the club’s global commitment to environmental initiatives, alongside its foundation and the sportswear brand’s “Move to Zero” programme.
Sustainability as the Core Inspiration
The kit’s green base is complemented by a veined black pattern that reflects the appearance of recycled materials—a detail familiar to those who have seen other products made from sustainable fabrics. The colour choice directly ties the design to the club’s wider sustainability message.
Design Details and “Play Green” Message
The green theme continues on the collar, where the slogan “play green Atleti” is printed, reinforcing the commitment to sustainability and recycling on a global scale. This message extends from the jersey colour across the entire kit.
Technical Features Under the “Move to Zero” Programme
Technically, the shirt is part of Nike’s “Move to Zero” initiative, using recycled polyester for the fabric and seams. It also incorporates DRI‑FIT‑ADV technology, which prevents the fabric from retaining weight and helps keep players cool and dry during wear.
Conclusion: A Global Statement Over Historical Design
While this third kit may be less tied to the club’s traditional identity, it carries a broader message about progress in sustainability from leading football clubs and sportswear brands. The focus shifts from heritage to a global commitment that speaks to modern environmental concerns.
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