Bayer Leverkusen 2025/26 Away Kit: New Balance Design Celebrates Local Identity
New Balance has unveiled Bayer Leverkusen’s 2025/26 away shirt during the club’s pre-season training camp in Rio de Janeiro, Brazil. The kit draws directly
New Balance has unveiled Bayer Leverkusen’s 2025/26 away shirt during the club’s pre-season training camp in Rio de Janeiro, Brazil. The kit draws directly on the city of Leverkusen itself, blending industrial heritage with natural beauty into a bold gradient design. The shirt is set to make its on-pitch debut on 18 July in a friendly against Flamengo U20s.
Design Inspiration: From Factory Skyline to Japanese Garden
The shirt features a crimson-to-angora gradient that reflects Leverkusen’s dual character. The deep red rising from the base evokes the skyline of the Bayer factory, while the creamy white upper half nods to the serene Japanese Garden, one of the oldest and largest of its kind in Europe. Subtle floral shadow graphics are woven across the body, adding a layer of local detail that speaks to the city’s quieter, lived-in side.
Kit Details and Branding
The Bayer 04 crest sits on the left chest, balanced by the New Balance logo on the right. Around the neck, “Werkself” lettering reinforces club identity. The shirt is paired with off-white shorts and socks, creating a clean, minimalist contrast to the rich colour gradient. According to the club, the overall look is sleek, grounded, and fiercely local—mirroring the team itself.
Quotes on the New Away Kit
Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04, explains: “In collaboration with our partner New Balance, we wanted to ensure that the city’s attitude was authentically expressed in the design of the new away kit. While it’s bold and vibrant, it draws inspiration from the city and its colours.”
Andrew McGarty, Global Director of Football Sports Marketing at New Balance, adds: “We designed this kit to express the essence of Leverkusen – a city defined by contrasts and character. The colour gradient reflects both the raw intensity of the factory skyline and the tranquil beauty of the gardens.”
On-Pitch Debut and Global Tour
The away shirt will be worn for the first time on 18 July in a friendly against Flamengo U20s in Rio de Janeiro. The design underscores a clear message: wherever Leverkusen travel, they carry their home city with them. Bold by design, proud by nature—the Werkself way.
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