Best-Selling Football Boots of 2018: A Brand-by-Brand Breakdown

With numerous new football boots released each year, it can be hard to determine which models are making the biggest impact at retail. While popularity alone should not dictate your choice, knowing which boots are selling best offers useful insight into current market trends.

Here is a look at the best-selling boot from each major brand in 2018, based on data provided by soccer.com.

Nike: Mercurial Superfly Elite 6

Released: February 2018

Designed for a perfect fit, the Mercurial Superfly Elite 6 retains all the key features of the Mercurial line. The naming convention shifted slightly, with this series labelled the Mercurial Superfly 360 thanks to a wrap-around style Flyknit upper that responds effortlessly to movement. A strong marketing push and high-profile players wearing the boot – including Cristiano Ronaldo’s signature pairs – helped the Superfly lead Nike’s sales for 2018.

adidas: Predator 18+

Released: November 2017

Taking inspiration from iconic Predator models of the past, adidas re-engineered this model with modern tooling and innovation. The introductory colorway features black, red, and gold, and includes an updated Primeknit SOCKFIT COLLAR engineered to expand naturally to the foot’s shape while ensuring a supportive fit. A layer of CONTROLSKIN provides optimal grip in any condition, and an ANATOMICAL UPPER mimics the heel’s shape for ultimate lockdown. The reintroduction of the Predator silo has reignited fan interest, and with key players wearing them and marketing on point, the boots sell themselves.

PUMA: FUTURE 18.1

Released: November 2017

Designed to provide a completely new type of personalized agility fit, the FUTURE 18.1 is the first boot with a truly customizable, locked-down fit. The key innovation is NETFIT technology, which allows players to lace the boots any way they want to create a perfect fit. Without doubt, these are among the best boots released to market in recent times. PUMA may not have the same marketing power as adidas or Nike, but the FUTURE 18.1 performs at the highest level. The design also allows PUMA to play with visual colorways in a very effective way.

Under Armour: Magnetico Pro

Released: February 2018

Under Armour released the Magnetico Pro with the tagline “a boot with zero break-in needed and fitting true to a player’s form.” This is achieved thanks to a new flexible auxetic upper and toebox that form instantly to the foot for a custom fit and barefoot touch.

New Balance: Furon 3.0

Released: July 2017

Designed for players who step onto the pitch for a single, momentous opportunity, the Furon 3.0 features a lightweight TPU/Polyester mesh upper for explosive power and ball feel. A Fantom Fit selective melt process forms fused areas on the boot for increased durability, structure, and support around the foot. A data-designed REVlite foam insert provides directional in-boot traction targeted for acceleration motions and cushioning. New Balance’s design has been right on point, and their marketing push has drawn many players to see what the Furon is all about, even if performance has not always matched the aesthetics.

Mizuno: Morelia Neo II MIJ

Released: August 2016

The Morelia Neo MIJ is a blend of quality materials, craftsmanship, and innovation. The upper features an ultra-thin yet super soft Kangaroo Leather. Weighing 6.8 oz, this cleat is built for speed, comfort, and a clean first touch. While there are many traditional-style boots to compare these against, the overall quality of the leather upper makes the Morelia Neo II a contender for top K-leather boot on the market. This is the longest-standing boot on the list, and it continues to prove its value to players. After an extended period when Mizuno boots were not available in the US, the Morelia Neo II is a welcome option for players who want something a little extra special.

Concave: Halo+ Leather

Released: January 2017

When it comes to adding additional power elements to enhance boot performance, Concave is at the forefront of new technology. The Halo+ Pro stands out with a sweet spot four times larger than any other brand on the market, making it a silo cemented in and around shooting and control. With the Volt+, Aura+, and Halo+ all available in the US, it is the Halo+ that leads Concave’s charge. The leather version, in particular, has found a home with fans who want something traditional mixed with modern performance.

Are there any boots on this list that surprise you? Or is there a pair you would have expected to see as the top-selling option for its brand? Let us know in the comments below.

What Are The Best Selling Boots Of 2018 football guide
What Are The Best Selling Boots Of 2018 latest updates

Topics