Fútbol Emotion Champions Women’s Football with Employee Stories of Dedication
Fútbol Emotion is reaffirming its commitment to women’s football through a series of actions during Women’s Week (March 6–12) in celebration of Internation
Fútbol Emotion is reaffirming its commitment to women’s football through a series of actions during Women’s Week (March 6–12) in celebration of International Women’s Day on March 8. The company is highlighting the journeys of four female employees who balance professional roles with playing and coaching careers.
A Week of Recognition and Support
From March 6 to 12, Fútbol Emotion is carrying out numerous actions across its digital channels, physical stores, schools, and clubs at national and international levels, along with internal initiatives for its female employees. While this support is a daily commitment woven throughout the company, the occasion of International Women’s Day serves as a moment to thank all women who dedicate their time and effort to the unstoppable growth of women’s football – especially Fútbol Emotion colleagues whose daily work inspires thousands of women who dream of playing the game.
Sara Sanaú: A Lifelong Journey from Player to Coach
Sara Sanaú’s passion for football is a family inheritance. She has breathed the sport in every corner of her home since childhood, though she states her greatest role model has always been her father. She began playing at age 5 for her school team and has not stopped since. Over 25 years, she has been part of a dozen clubs nationally and internationally and fulfilled one of her dreams: becoming a coach.
The shirts of Zaragoza, Huesca, and Oliver are just a few she has worn on the pitch. Sara has always wanted to go further, taking part in foreign leagues in the United States and Japan. She began her coaching career in Canada and continues it now at Huesca. In 2010, she signed for Zaragoza femenino, debuting in the first division before moving to the US to start her university career. During these seasons, some of her best sporting memories include playing in Equatorial Guinea in front of 20,000 people and playing the Copa de la Reina final against FC Barcelona. However, her greatest feat came during her time as a Huesca player: she became the first woman to score a goal at El Alcoraz.
Her football life has always been linked to the male world. Since she started playing, she has learned under no more than two female coaches. This is one of the main reasons she decided to become a coach herself: to share her journey, transmit her values, and encourage more women to take on that role. As a passionate football fan, her work life is also tied to the sport. She started working for a sports scholarship company, helping hundreds of people fulfill their dream of studying abroad, just as she did.
Currently, she is an account manager in the Teamsports department at Fútbol Emotion, in contact with football clubs across central Spain. She combines her job with her hobby, coaching the Huesca femenino reserve team three days a week. As a player, Sara has already achieved her goals, including training camps with the national team – three with the U-19 and one with the U-17. As a coach, she would love to lead a team competing at the national level.
Marta Alonso: Finding Joy Between the Posts and on the Sidelines
For Marta Alonso (Madrid, 2000), her earliest football memories come from watching matches with her grandfather, a passionate fan of the sport. At just 6 years old, she joined the boys’ futsal team at her school, and at 10 she moved to the girls’ team. She now plays as a goalkeeper for Zaragoza CFF and also coaches the children’s team of 6- and 7-year-old girls at the same club. At 20, she has already spent 4 years coaching various junior teams, both boys and girls – something that comes naturally, she says, as she has analyzed football matches since childhood. What she enjoys most about coaching is seeing the girls’ enthusiasm for playing football and inspiring them to enjoy and progress in the sport.
Besides Zaragoza CFF’s goal, she has defended the nets of other national clubs such as SD Huesca, where she played at El Alcoraz in front of nearly 6,000 spectators, and Tacón (now Real Madrid), where she came close to winning the league against Athletic that season – a moment she describes as the best of her sporting career. She emphasizes her motivation to reach the top in football and says that when she loses that motivation, she will leave the sport, as it demands a great deal of time and sacrifice.
Her working life began at Fútbol Emotion, where she says she has great flexibility to balance her playing and coaching career with her role in the Product department. For Marta, football means everything: “Football is happiness. When I play, I forget everything around me. It’s the best escape, a way to disconnect. I enjoy it immensely,” she says.
Paula Calvo: Captaining with Passion and Balance
Paula Calvo (Puebla de Albortón, 1998), from the Product department, is in charge of buying and sales tracking for the Lifestyle category. She started playing football at age 6 for the Belchite team, in the pre-benjamín category, because her home village is very small and had no team. She currently captains C.D. Valdefierro in Primera Territorial, a team in a promotion position this season. She has also played for C.D. Ebro and Fleta for the University of Zaragoza’s rector’s trophy. For Paula, football means excitement, desire, values, and camaraderie.
Her role at Fútbol Emotion involves giving footballers everything they need off the pitch – a job she combines with playing thanks to the company’s flexible schedule. She is now the captain of her team. Asked if she would change anything about her career, she responds: “I am satisfied. I really like football as a hobby. Maybe I would have liked to play more as a child, as I didn’t start until university. What I would change are the injuries.” Looking forward, Paula prefers to enjoy the present, focusing on each training session and match while avoiding injuries. Despite being a leader within her team, she does not see herself becoming a coach in the future, as she feels she does not enjoy it enough.
Fabiana Alcalá: A Global Football Journey Turned Coaching Vocation
Fabiana Alcalá works at Fútbol Emotion as a Translations Coordinator. She has the opportunity to combine this job with her true vocation: football and high-performance sport. At only 3 years old, she knew she loved football, beginning by playing in a park near Plaça Trafalgar in a Badalona neighborhood. A few years later, her family moved to the Canary Islands, where she developed and shared a dressing room in the Canary Islands Autonomous Team and the lower categories of the Spanish national team with players such as Sandra Hernández, Andrea Falcón, and Misa Rodríguez. But Spain was not her final destination.
In 2013, just as Brazil was preparing to host the World Cup, she embarked on another journey, this time to Vietnam, where she played in international tournaments in Japan and Shanghai. After those competitions, fate took her to the United States to chase the “American Dream” and play at a professional level. In 2015, she debuted for the University of Mount Olive in the NCAA, where she defended the colors for four seasons. Despite injuries, she completed her playing career until graduation, when she finally decided to end that “American Dream” – at least as a player.
Back in Spain with a degree in Sports Management & Coaching, she paused the sports world to reconnect with family and childhood friends. “It was not an easy decision, and it lasted only a few months, as I decided to accept the opportunity to be part of a club like RCD Espanyol de Barcelona,” says Fabiana. Having a vocation that is difficult to live from is not easy. In 2022, she was trying to combine a Master’s in High Performance Sport and Sports Science with translations for Fútbol Emotion, while also coaching three different teams at RCD Espanyol. The days were very long, but every effort has its reward, and the working environment she found at Fútbol Emotion made things much easier. Six years later, she found the “secret formula”: combining her vocation with a good professional opportunity.
Today, she is a coach and physical trainer at the RCD Espanyol de Barcelona Academy, and physical trainer for the women’s section of the blue-and-white club. She may not have lifted major trophies at a professional level, but for her, it is equally rewarding to help others fulfill their dreams through the work done at Fútbol Emotion and on the pitch as a coach and physical trainer.
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