Hattie Crowther’s ‘More Pints Than Paycheques’ Collection: A Statement on Inequality in Women’s Football
London-based designer Hattie Crowther has launched the ‘More Pints Than Paycheques’ collection, a series of one-off football shirts released to coincide wi
London-based designer Hattie Crowther has launched the ‘More Pints Than Paycheques’ collection, a series of one-off football shirts released to coincide with the start of the Women’s Euro 2025. The collection celebrates the growing women’s game while directly critiquing the persistent inequities within it, including unequal pay, exclusionary policies, and corporate messaging that does not match on-pitch reality. True to Crowther’s signature style, the shirts serve as wearable protests, reimagining classic football looks to highlight the gap between the sport’s rise and the systems that still hold it back.
The Collection and Its Message
The ‘More Pints Than Paycheques’ series was created in direct response to the ongoing inequalities seen in football. Each shirt acts as a critique of the contradictions facing the women’s game – from tournament sponsors to governing body decisions. Crowther flips sponsor slogans into pointed statements, including ‘More Pints than Paycheques’ (a play on Heineken), ‘Lidl Pay Max Effort’ (based on Lidl), and ‘Fix The Game’ (referencing EA Sports). These wordplay designs turn everyday kit details into sharp commentary.
Design and Materials
Each shirt is crafted from deadstock Ralph Lauren clothing and unwanted kits, positioning the collection at the crossroads of football heritage and streetwear. Sharp tailoring is combined with repurposed crests and classic materials, giving the pieces a cultural edge that feels both authentic to the game and fashion-forward.
Political Statements and Community Input
At the heart of the design is a reimagined club crest that reads ‘ALL WOMEN’ while prominently incorporating the Trans flag. This element is a direct response to the FA’s recent ban on trans women in elite football. The crest and other design details were chosen by a community of women – players and creatives alike – who brought their lived experiences to every stitch of the collection.
Charity and Impact
The launch goes beyond clothing. Ten percent of proceeds from the collection will go to Truk United FC, a trans-inclusive club. The collection is both a celebration of those who lift the women’s game and a demand for change from those who try to hold it down. Hattie Crowther take a bow.
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