International Women's Day at Fútbol Emotion: Advancing Gender Equality in Football
Fútbol Emotion marks International Women’s Day by launching an internal Equality Plan and amplifying the voices of women working in the football industry.
Fútbol Emotion marks International Women’s Day by launching an internal Equality Plan and amplifying the voices of women working in the football industry. The article explores historical milestones, the company’s commitment to equal opportunities, personal perspectives from female employees, and the brand’s long-standing support for women’s football through the SP Fútbol Earhart goalkeeper glove range.
The Historical Context of International Women’s Day
In 1908, approximately 30,000 people, mostly seamstresses, marched in New York demanding equal opportunities. On 25 March 1911, a fire at the Cotton Textile Factory in Washington Square killed more than 100 women of immigrant origin after the employer blocked the exit to prevent theft. This tragedy led to improved working conditions for women and the first commemoration of National Women’s Day on 28 February 1909 in New York.
Fútbol Emotion’s Observance of International Women’s Day
Fútbol Emotion gives a voice to women within the company to share their views on their roles, the status of women in football, and the direction the sport should take. The company also highlights an internal initiative: the launch of an Equality Plan.
The Equality Plan
Every member of the workforce is committed to the Equality Plan, which is a strategic objective aimed at deeper understanding of business and people management. The plan ensures that everyone, women and men, has equal opportunities. It extends across all areas of the organisation, promoting equal access, participation, and retention in management practices.
The objectives include:
- Developing human capital to optimise resources and retain talent.
- Retaining the most suitable people for each role.
- Improving the working environment by motivating teams and increasing commitment, performance, and quality.
- Enhancing reputation and employer branding.
- Detecting and eradicating discriminatory situations.
- Improving company management and operation.
Implementation begins with an assessment of the current gender equality situation through a detailed analysis. All employees are encouraged to contribute their perspectives alongside objective and quantitative data.
Employee Perspectives on Gender Equality in Football
Patricia Moya // Head of Accounting and Taxation in the Finance Department
“Women still play a limited role both in sport and in companies operating within the sector. Progress is being made, albeit in small steps, but this is creating new opportunities for women within the sector… It is true that, for the moment, it is early days because the Equality Plan was only created less than a week ago, but my role, together with another colleague, will be to represent the voice of the workers in order to implement the necessary and fair measures regarding equality for all workers… The benefits will be mutual for both the company and the workers; it’s about implementing measures that benefit both. Happy, motivated workers… good results for the company. Essential in any kind of company.”
Isabel Mateo // Videographer and video editor in the Content department
“I’ve always loved playing football, ever since I was little… Later, the opportunity arose to join Fútbol Emotion, and I certainly feel very lucky. (…) I think women’s football is growing at the moment. Honestly, I don’t know if it’s for business reasons or because they genuinely want to raise its profile… To be honest, I don’t care if it’s for business, because what I want is for the day to come when the Women’s Champions League final is also broadcast on free-to-air TV with the stadium packed to the rafters. I think we’re on the right track… I think that in five years’ time, the outlook will be positive.”
Pilar Serrano // Videographer and video editor in the Content department
“I decided to pursue a career in the football industry because the opportunity arose… I think the role of women in football is growing little by little, but there’s still a long way to go. In companies, there are roles that seem to be earmarked for a specific gender, and I think that barrier has been breaking down recently. In sport, I think change is much slower… I believe that for there to be any progress, we must first stop viewing women’s sport as something complementary or secondary.”
Silvia Gómez // Offline Graphic Designer
“Women’s football has been one of the major driving forces behind gender equality in sport in recent years… As one of the employee representatives on this Equality Committee and given my role in communications, my aim is to help as much as possible to raise the profile of women within the sector; to promote gender equality in all aspects of working life within the company; and to join in with the initiatives of brands and teams.”
Raquel Zubeldia // Andalusia Business Developer – Professional Player 2007–2018
“My sporting career began when I was just four years old… It’s true that male dominance is on the wane, but I have had bad experiences simply because I’m a woman. There are men who, even today, think that just because you’re a woman, you don’t know anything about this sector… The role of women in the world of football is making ever greater strides… My view on the equality committee is positive; I believe there needs to be a woman in every department of the company… We women still have a long way to go in this sector and must keep moving forward.”
Sara Baztán // Head of Offline and Corporate Marketing
“My career has always been linked to the world of football. I started by chance in the sports desk of a local newspaper in Pamplona… Unfortunately, although small steps are being taken in that direction, the football sector is not known for promoting gender equality. The inequalities are evident in salaries, visibility, conditions for men’s and women’s teams… I believe that we women who are involved in the world of football in some way are in the right place and position to stand up and continue to change the landscape, but there is still a long way to go before we achieve that utopian equality in this sector.”
THANK YOU, FELLOW WOMEN!!!
SP Fútbol and Its Exclusive Women’s Goalkeeper Gloves
SP Fútbol has supported women’s football for many years, notably through the ‘Earhart’ range – the first glove manufactured by and for women. The range has been on the market long before the current trend, with exclusive models designed for female goalkeepers.
SANDRA PAÑOS (2015)
Mussa glove for the 2015 FIFA World Cup
LOLA GALLARDO (2016)
Odin camouflage glove
ESTHER SULLASTRES (2017)
Odin glove designed to look like a boxing glove
NOELIA RAMOS (2018)
Earhart glove for the U19 European Championship
SUN QUIÑONES (2019)
Earhart glove for the 2019 FIFA World Cup
SARA SERRAT (2020)
Strapless Earhart
MISA RODRÍGUEZ (2021)
Strapless Earhart
The name Earhart honors Amelia Earhart, the American aviator who became the first woman to fly solo across the Atlantic and set numerous flight records. She attempted to fly around the world along the equator but her plane crashed before completion; her body was never found. Earhart serves as the symbol of what it means to be a women’s football goalkeeper.
Fútbol Emotion spoke with Sara Serrat, goalkeeper for SP Fútbol and Sevilla FC, about the gloves.
How did the development of the glove go? And through that process, how have you seen it evolve? From a mid-range glove with room for improvement to the current Earhart.
“The development of the glove was quite a lovely process. I remember the first time Pedro Mayo got in touch with me to tell me about his plan to launch a model tailored to women’s hands. I told Pedro about the main changes I thought the glove needed, such as a narrower palm or the wrist strap… The evolution has been incredible. I think it’s like everything else—you keep improving as the years go by. Through testing the Earhart and using it, we’ve gradually realised little things that needed tweaking on that first Earhart, until we arrived at the current version, which, if we compare it, is nothing like the first model that came out.”
How do you view the support from Fútbol Emotion/SP Fútbol?
“I was surprised that SP took this step forward, a step that reaffirmed their commitment to women’s football when it wasn’t yet as popular as it is now… SP and Fútbol Emotion have always been incredibly supportive of women. I remember 10 years ago when I first spoke to Pedro and he told me they wanted to start sponsoring female goalkeepers… It’s been an excellent relationship in every respect… There are now a total of X female goalkeepers with SP, both in the Primera Iberdrola and the Reto leagues, and that speaks volumes about the brand.”
What do you think is the current role of women in the world of football, and in which direction should it evolve?
“The role of women in football is growing, but it is true that there is still a long way to go. We cannot be content with the progress made in recent years. We must continue to work towards equality in football and in all areas… Initiatives such as those by SP Fútbol and Fútbol Emotion are helping to combat this inequality. It is essential that companies, as well as public and private institutions, promote and support programmes whose primary aim is to achieve equality between men and women in sports such as football.”
The main new features of the Earhart glove include a new, more fitted glove body pattern, a hybrid roll/negative cut, Qblock latex, and an elastic closure strap.
Earhart 3 Pro Misa Rodríguez Black-Gold
Earhart 3 Pro Purple-Pink
Earhart 2 Pro Black-Fluorescent Green
Fútbol Emotion is committed to the present with leading goalkeepers such as Misa Rodríguez (Real Madrid), Sun Quiñones (Real Sociedad), Esther Sullastres (Deportivo Abanca), and Sara Serrat (Sevilla), and to the future with young talents like Nuria Carracedo, goalkeeper for Madrid CFF’s under-12s.
This is a celebration of the tremendous efforts made by all women and girls around the world to build a more equal future.
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