Juventus 2023/24 Third Kit: Turin-Inspired Design with Sustainability
Juventus have unveiled their third kit for the 2023/24 season, presented by Paul Pogba and Nicolò Fagioli. The new strip is described as “forged from the t
Juventus have unveiled their third kit for the 2023/24 season, presented by Paul Pogba and Nicolò Fagioli. The new strip is described as “forged from the true DNA of Turin” and blends the city’s industrial heritage with modern performance technology.
Design Inspiration: The City of Turin
The third kit, produced by adidas, draws direct inspiration from Turin’s art, history, culture, and most notably its architecture and industrial landscape. These elements serve as the foundation for the shirt’s visual identity, reflecting the city’s role as a manufacturing and design hub.
Colour and Pattern
The jersey features an anthracite base colour, a deliberate nod to the shade historically worn by some of the club’s most legendary goalkeepers. Grey stripe graphics run across the fabric, referencing the architectural structures of Turin and, by extension, the world of business and industry.
Performance Technology
The shirt incorporates HEAT.RDY technology, engineered to keep the skin cool by promoting air circulation. This ensures players remain comfortable during high-intensity matches.
Sustainability
The third kit is largely made from Parley Ocean Plastic, a material produced from plastic waste recovered from islands, beaches, and oceans. This move reinforces Juventus’ commitment to reducing environmental impact through more sustainable manufacturing.
On-Pitch Debut
Juventus will debut the third kit in one of the most anticipated Serie A fixtures of the early season. The Bianconeri will wear it for their first league match of the campaign against Udinese on 20 August.
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