Juventus 23/24 Authentic Away Jersey: Monte Rosa-Inspired Design with Sustainable Materials
The Juventus Away Authentic jersey for the 2023-2024 season draws inspiration from the Monte Rosa massif, the mountain range that surrounds the Bianconeri'
The Juventus Away Authentic jersey for the 2023-2024 season draws inspiration from the Monte Rosa massif, the mountain range that surrounds the Bianconeri’s home city of Turin. The kit combines a distinctive colour palette with advanced performance technology and a commitment to sustainability.
Design Inspired by Monte Rosa
The defining colours of Monte Rosa — grey and pink set against a white background — feature prominently on the new away jersey. In a departure from the club’s traditional vertical stripes, the 23/24 kit introduces horizontal stripes with an irregular texture that evokes the appearance of rocks and glaciers.
Sustainable Materials and Construction
The jersey is crafted using yarn that contains 50% recycled material. This material is derived from Parley Ocean Plastic, which is sourced from plastic waste recovered from islands and beaches. The use of this recycled material reflects adidas’ ongoing efforts to combat plastic pollution.
HEAT.RDY Technology for Comfort
From a performance standpoint, the jersey incorporates HEAT.RDY technology. The ultra-breathable material helps keep skin dry, providing exceptional comfort during play. Additional features include ultra-lightweight heat-applied details, such as the adidas logo and the Juventus crest.
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