Kappa and Genoa CFC Unveil 2025/26 Away Shirt Celebrating Anglo-Italian Heritage
Genoa CFC and Kappa have released the club’s 2025/26 away shirt, a design rooted in the centuries-old bond between the Italian port city and England. The k

Genoa CFC and Kappa have released the club’s 2025/26 away shirt, a design rooted in the centuries-old bond between the Italian port city and England. The kit features a bold red Cross of St. George on a white canvas, paying homage to the shared history that helped shape modern football.
The Design: Cross of St. George on a White Canvas
The new Genoa away shirt carries the Cross of St. George prominently across the chest. The emblem, rendered in vivid red against a pristine white backdrop, draws a direct visual line to the city’s flag and its deep English connections. Gold accents and an embossed Griffin add sophistication, while the red cross reappears just below the collar on the reverse, reinforcing the narrative of heritage.
Historical Significance: From Medieval Tribute to Modern Kit
The choice of the St. George’s Cross is no coincidence. During the Middle Ages, the Republic of Genoa granted English ships the right to sail under the Cross of St. George in exchange for tribute. That emblem endures in both the city’s flag and the Genoa CFC crest, where it sits alongside the iconic Griffin. The away shirt celebrates this legacy of maritime trade, diplomacy, and cultural exchange that eventually paved the way for football.




Refined Detailing and Premium Finishes
Beyond the bold cross, the shirt features subtle design elements. An embossed Griffin motif adds texture and depth, while gold detailing elevates the overall aesthetic, balancing historical weight with a contemporary look. The repeated red cross on the back collar serves as a constant reminder of the club’s origins.


Launch Campaign: “It’s Coming Home” and a Nod to English Founders
Kappa and Genoa deepened the narrative with a campaign built around the phrase “It’s coming home,” referencing the English roots of the club’s founders. The campaign traces back to James Spensley, the English doctor and goalkeeper who helped bring football to Italy and founded Genoa CFC in 1893. Campaign imagery, shot by Sam Gregg, connects London and Genoa, portraying both port cities through a gritty, romantic lens.


England under-21 European champion Brooke Norton-Cuffy stars in the campaign, representing the new generation of talent and bridging Genoa’s English past with its vibrant present.
Conclusion: A Kit That Tells a Story
The 2025/26 Genoa away shirt is more than a playing kit. It is a tribute to the city’s Anglo-Italian heritage, to the pioneers who shaped the sport, and to the enduring bond between two footballing cultures separated by geography but united by history.


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