Kith and adidas Celebrate Messi’s Legacy with World Cup-Ready Collection
Lionel Messi, Ronnie Fieg’s Kith, and adidas Football have joined forces for a comprehensive collection released ahead of the 2026 FIFA World Cup. Titled K
Lionel Messi, Ronnie Fieg’s Kith, and adidas Football have joined forces for a comprehensive collection released ahead of the 2026 FIFA World Cup. Titled Kith & Messi for adidas Football, the lineup treats Messi’s career as a universal design language, spanning performance kit, lifestyle apparel, footwear, accessories, and limited-edition trading cards.
On-Pitch Performance: A Journey Through Messi’s Timeline
The collection marks 20 years since Messi first appeared on the world stage and also celebrates Kith’s 15th anniversary. Rather than relying solely on anniversary badges, the partners have produced a full range of football gear.
Two jerseys draw inspiration from Messi’s 2006 debut, featuring his original number 19. Two additional shirts carry his now-iconic number 10. Each jersey comes with matching shorts. The football-specific offer also includes goalkeeper jerseys, gloves, tracksuits, warm-up pullovers, socks, footballs, and a ball bag.
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Off-Pitch Lifestyle: Kith’s Tailored Take
Away from the pitch, the collection shifts into Kith’s signature aesthetic. Pieces include a double-breasted suit, a short-sleeve crossover blazer with matching shorts, washed denim, knit polos, wool tracksuits, and a leather duffle bag. The designs retain a football-inspired feel while remaining suitable for everyday wear.
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Footwear: Returning Silhouettes and New References
Footwear highlights include several models that appeal to collectors and enthusiasts:
- COPA Mundial 17 UltraBOOST – Returns from Kith and adidas Football’s 2017 collaboration.
- F50 Megaride – A lifestyle-oriented take on the classic boot.
- F50 Walkable Cleat – References the 2006-era F50 design.
- Handball Spezial – Appears in two colorways.
- Superstar – Presented in a deconstructed form.
Campaign and Significance
The campaign is fronted by Messi himself and includes a short film titled The International Language of Messi. The collection underscores Messi’s status as a figure whose name requires no translation, connecting his personal milestones with a global audience ahead of the next World Cup.
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