LALIGA EA Sports: La Liga’s Transformation with New Name, Logo, and Broadcast Changes
La Liga has ended its partnership with Santander Bank and officially rebranded as LALIGA EA Sports, a name written in all capital letters. The agreement, v
La Liga has ended its partnership with Santander Bank and officially rebranded as LALIGA EA Sports, a name written in all capital letters. The agreement, valued at around €60 million, also covers the second division, which will now be called LALIGA HYPERMOTION – a reference to the technologies EA Sports uses to deliver a more realistic gaming experience. The league aims to revolutionise how football is consumed, targeting younger audiences through enhanced graphics during matches and other innovations that are set to reshape both Spanish football and the wider industry.
Visual Identity Overhaul
As part of the rebranding, La Liga has introduced a new logo and a fresh colour palette, with coral replacing the previous dark tones. The visual update reflects the league’s ambition to modernise its image and appeal to a new generation of fans.
Broadcast Innovations
Matches will also be presented differently, with new camera angles and shots designed to bring viewers closer to the action. “We want to offer better football to society and a better society to our football,” said Javier Tebas, president of La Liga.
Official Match Ball: PUMA Orbita
The 2023/24 season marks the debut of the PUMA Orbita, the official LALIGA ball. It features a white base with contrasting fuchsia details. With its innovative design, the new ball strikes a balance between innovation and boldness, and is expected to be one of the highlights of the upcoming LALIGA EA Sports campaign.
The official ball for the season is manufactured by PUMA and combines a classic white look with vibrant fuchsia accents, aligning with the league’s fresh visual identity.
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