Liverpool FC and Tommy Hilfiger Enter First Club Football Partnership
Liverpool FC has entered a multi-year agreement with American fashion label Tommy Hilfiger, marking the brand’s debut in club football. The collaboration m
Liverpool FC has entered a multi-year agreement with American fashion label Tommy Hilfiger, marking the brand’s debut in club football. The collaboration merges Tommy Hilfiger’s prep-inspired aesthetic with Liverpool’s heritage, covering matchday looks, international campaigns, and special collections for both the men’s and women’s teams.
Scope of the Deal
The partnership extends across the entire season, providing tailored apparel for players and coaching staff. Seasonal campaigns and exclusive capsule collections will highlight the intersection of sport and style, drawing on Tommy Hilfiger’s iconic design language.
Campaign Faces
Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley, and Hugo Ekitike lead the men’s side. Representing the women’s squad are Gemma Bonner and Leanne Kiernan. Van Dijk expressed enthusiasm for the collaboration’s blend of fashion, culture, and club history.
Collections for Fans
Tommy Hilfiger will release co-branded club capsules and seasonal wardrobes throughout the season. These include classic essentials, denim, the New York dress-casual line, accessories, and footwear, designed to transition from daily life to matchday.
Executive Insights
Ben Latty, Liverpool FC’s chief commercial officer, described Tommy Hilfiger as a global fashion icon and stressed the natural alignment between the two organizations. Tommy Hilfiger noted his career-long inspiration from sports and the powerful fan heritage of Liverpool FC, pointing to the club’s values of belief, resilience, and pride.
Commemorative Flag
The partnership launch featured a giant Tommy Hilfiger flag unfurled at Anfield, measuring 101 by 65.59 metres—the largest of its kind for the brand. The flag was donated to the Silly Goose Foundation, founded by Reagan, a lifelong Liverpool supporter and LFC Foundation participant who uses her textile skills for charitable work.
The first LFC x Tommy Hilfiger collection will be released later in the season.
Related search topics
- Liverpool Tommy Hilfiger Announce New Partnership football guide
- Liverpool Tommy Hilfiger Announce New Partnership latest updates
WhatsAppLooking for affordable football boots and jerseys made in China?
Message us on WhatsApp at +86 151 6027 2505, or find us on Instagram at @luxurycoca.
Instagram