Napoli 25/26 Kits: EA7 Blends Club Prestige with Neapolitan Soul

For the 2025/26 season, SSC Napoli and EA7 have unveiled a home and away kit collection that draws deeply on the city’s heritage. Working with Valentina De Laurentiis for the fifth consecutive campaign, EA7 presents two shirts that honour Napoli’s Scudetto-winning status while weaving in centuries of local culture and symbolism.

Home Kit: Scudetto Pride and Timeless Elegance

The new home shirt returns to a sky blue canvas with a modern, performance-oriented fit. At the centre of the chest sits the tricolour Scudetto shield, a direct reference to the Serie A title secured last season. The design remains clean and confident, allowing the championship badge to dominate the space.

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Woven into the fabric is the Napoleonic ‘N’, a subtle emblem that connects the kit to Napoli’s longstanding identity. White detailing on the V-neck collar and sleeve cuffs provides a crisp contrast, balancing visual flair with clean lines. The shirt is tailored for mobility and shaped for on-pitch performance.

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A fingerprint hologram is placed at the base of the shirt, serving as an authenticity stamp that underlines the attention to detail throughout the design.

Away Kit: The ‘Sand’ Jersey as Wearable Mythology

Dubbed the ‘Sand’ jersey, the away shirt takes inspiration from the layered culture of Naples. Nine distinct symbols are embedded into the fabric weave, each referencing a different element of Neapolitan folklore and tradition.

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These symbols include Pulcinella’s mask (representing mischief), the Sacred Heart (protection), Monaciello (folkloric figure), the Fountain of the Artichoke, garlic for warding off evil, a curniciello for luck, San Gennaro (the city’s patron saint), protective eyes, and the Ace of Wands (symbolising power). Together they create a tapestry of local mythology that extends beyond the game.

The jersey is framed by a black-and-white marble floor motif, directly inspired by the three-dimensional geometric patterns found in Naples’ grand churches. On the back neck, a quiet declaration reads: Proud to be Napoli.

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Design Philosophy: Honouring the Past, Owning the Present

Both kits are intended as symbols of belonging and identity, reinforcing the bond between club and city. EA7’s approach mixes championship prestige with poetic references to Neapolitan culture, ensuring the 25/26 collection stands out as much for its substance as for its style.

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