New Balance Celebrates Women’s Football with Berlin Event and Own Now Pack
New Balance brought together sport, music, food, and entertainment for a day of women’s football in Berlin. The event mixed football culture with community

New Balance brought together sport, music, food, and entertainment for a day of women’s football in Berlin. The event mixed football culture with community activities, offering a unique experience for fans and players alike.

Event Overview
The gathering was designed specifically for Berlin’s women’s football community. The main activity was a 4×4 tournament featuring eight teams composed of creators, retailers, and media representatives. Participants had the chance to test New Balance’s innovative Own Now Pack during the matches.

The Own Now Pack
The Own Now Pack is inspired by the Women’s World Cup and designed for every player. It includes models such as the Tekela V4 Pro Low FG and the Furon V7 Destroy FG.


Tournament Highlights
New Balance set up a dedicated pitch for the celebration. The Futból Emotion team stood out with impressive plays, headers, and saves, securing second place in the tournament. Congratulations to all participants.
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