Nottingham Forest and adidas Reveal 2025/26 Away Kit Inspired by Lace Market Heritage

Nottingham Forest have officially unveiled their away kit for the 2025/26 season, a design that pays tribute to one of the city’s most storied industries. Created in collaboration with adidas, the clean new strip draws heavily from the Lace Market district, a historic area that once powered the global lace trade. As Premier League clubs continue to roll out fresh looks for the coming campaigns, Forest’s latest offering stands out for its understated elegance and deep local connection.

A Design Rooted in Local History

Just a short distance from the City Ground lies the Lace Market, a 19th‑century hub where red‑brick warehouses and intricate Victorian architecture once housed the world’s lace industry. Today the district buzzes with design studios, bars, restaurants and cultural venues, but its lace‑making soul endures. That heritage is now woven into the fabric of Forest’s new away kit, giving players and fans a visible link to the city’s past.

Clean Aesthetic with Subtle Details

The shirt features a soft off‑white base that provides a minimalist canvas. What catches the eye is the detailing: an embossed pattern that blends two defining symbols of the club. The iconic Nottingham Forest crest is fused with the postcode of the historic City Ground stadium, forming a bespoke design that balances visual appeal with a sense of belonging.

Lace Motifs Frame the Silhouette

To celebrate the lace legacy of Nottingham, two lace‑inspired hems run along the shoulders and sides of the kit. These decorative borders frame the entire design, adding texture and a nod to the intricate craftsmanship of the city’s past. The result is a shirt that feels both modern and deeply rooted in local identity.

Front and centre sits the logo of the club’s new shirt sponsor, Bally’s, marking the beginning of a fresh chapter for Nottingham Forest. The sponsor’s mark integrates neatly with the overall aesthetic, creating a cohesive appearance that many observers consider one of the best‑looking kit sponsor placements of the season.

Kit Collection Nears Completion

With the home and away kits now revealed, Forest and adidas have built an impressive lookbook for the 2025/26 season. A third kit is expected to follow, completing the set.

Not4 Min