Pepsi and Classic Football Shirts Launch Retro-Future Football Apparel Collection
Pepsi has teamed up with Classic Football Shirts to release a new apparel collection that blends nostalgia with modern style. The collaboration draws on Pe
Pepsi has teamed up with Classic Football Shirts to release a new apparel collection that blends nostalgia with modern style. The collaboration draws on Pepsi’s long-standing football heritage and features looks styled by influential women’s players including Alexia Putellas, Caroline Graham Hansen, and Farah Jefry.
The Pepsi x CFS Icon Shirt
Leading the collection is the Pepsi x CFS Icon Shirt, released to celebrate a decade of Pepsi’s Champions League sponsorship. The shirt combines a time-capsule aesthetic with contemporary appeal, paying homage to the brand’s football presence while reinforcing its cultural relevance. Its clean, nostalgic design nods to football’s most iconic eras.
The Modern Shirt
Alongside the Icon Shirt, Pepsi unveils the Modern Shirt – a striking, contemporary kit co-created with the Pepsi Design Team. Featuring a vibrant electric blue and black combination, the design pulses with the brand’s trademark energy. Sleek and bold, it is equally suited for the pitch, the stands, or the streets.
The Retro 70s Shirt
Scheduled for release in September, the Retro 70s Shirt rewinds to a golden era of football style. Inspired by the look from Pelé’s iconic “Have a Pepsi Day!” film from 1981, it brings back a laid-back swagger with a Pepsi Blue punch updated for a new generation.
Refreshing ‘Fits Capsule Collection
In July, the collection expands into fashion territory with Refreshing ‘Fits – a limited-edition capsule created with a rising couture designer. Each piece reworks vintage Pepsi shirts sourced by Classic Football Shirts into bespoke garments that go beyond the game, offering fans a new way to express their football passion.
Player Reactions
Ballon d’Or winner Alexia Putellas said: “Football has such a rich culture that extends beyond the game itself, and fashion is a vital part of that. The partnership with Classic Football Shirts acknowledges and celebrates that connection, creating opportunities for fans to showcase their personalities and style. I fell in love with the retro shirt on set whilst shooting ‘Refresh the Game’, so you can expect to see me living in it at every opportunity.”
From terrace trends to tunnel fits, the Pepsi x Classic Football Shirts collaboration is a tribute to the past, a statement for the present, and a bold step into football’s fashion-forward future.
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