PepsiCo Champions Women’s Football During UWCL Final Weekend in Lisbon

PepsiCo took over the Portuguese capital for the UEFA Women’s Champions League final, using the occasion to advocate for women’s sport at every turn. Arsenal may have left with the trophy, but the women’s game emerged as the real winner as leading names from across sport came together to pave the way for the future. Here’s how the weekend unfolded.

Lay’s RePlay Pitch and Gatorade’s ‘Moment of Sweat’ Initiative

Before the matchday chaos, PepsiCo gathered attendees at the brand-new Lay’s RePlay pitch in Lisbon for a training session led by Gatorade’s ‘Moment of Sweat’ initiative. The programme focuses on hydration, nutrition, and performance specifically for female athletes. Elite players including Anita Asante, Tatiana Pinto, and Tamires joined the session, which featured intense drills and research insights from the Gatorade Sports Science Institute (GSSI). The aim was to bust myths surrounding female sport science and empower women with facts, not fiction—a fitting start to a weekend of women’s football.

Pepsi32 Min

Pepsi33 Min

Game Changers Summit Highlights Investment in Women’s Sport

As players prepared for the biggest day of their careers, PepsiCo hosted the dynamic ‘Game Changers Summit’ in central Lisbon. The event brought together trailblazing female athletes, industry leaders, and advocates to spotlight the importance of investment, visibility, and equity in women’s sport. Through thought-provoking panels, interactive experiences, and high-energy activities, PepsiCo underlined its commitment to elevating the women’s game both on and off the pitch.

Lioness legend Karen Carney brought the established UWCL trophy on stage, while insightful talks from Susie Wolff and PepsiCo CEO Ramon Laguarta highlighted the brand’s ambition to take women’s sport to the next level. The event also featured quick cameos from Portuguese international Tatiana Pinto and Brazilian star Tamires, who shared personal experiences and discussed the importance of growth. The summit not only celebrated elite talent but also issued a challenge to the wider sports industry: the future of football is inclusive, bold, and unmistakably female.

UWCL Final Fan Festival and Match Day Experience

With matchday energy building, PepsiCo took over the UWCL final fan festival, offering food stalls, drinks, and interactive activities including a small-sided pitch where skills and flair were on display. Barcelona and Arsenal fans mingled with neutral supporters who were there for the love of the game, all bringing maximum energy to the stage. Moving through the Blaurgrana crowds, attendees enjoyed tasting sessions of exclusive Lay’s dishes bespoke to the event, alongside cocktails and mocktails. It was shaping up to be a memorable day for everyone involved.

Arsenal’s Triumph and PepsiCo’s Commitment

The result is now history: Europe was painted in North London red as Arsenal pulled off a shock win, beating an seemingly unbeatable Barcelona side. Lisbon was officially red for the night. Looking beyond the trophy, however, Arsenal were not the only winners in the City of Seven Hills. PepsiCo helped take a huge step into the future of the women’s game in the best possible way. We were honoured to have been there for the ride and look forward to seeing what’s next as PepsiCo continues to strive for equality.

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