PUMA Unveils Gaming-Inspired POWER UP Boot Pack for 2019
PUMA has merged the real-world pitch with virtual gaming culture by releasing the POWER UP Pack. The pack includes upgraded versions of the FUTURE 19.1 and
PUMA has merged the real-world pitch with virtual gaming culture by releasing the POWER UP Pack. The pack includes upgraded versions of the FUTURE 19.1 and ONE 19.1, featuring bold red and blue color accents drawn from arcade and gaming aesthetics. The collection aims to channel the burst of energy and creativity that defines “POWER UP” moments in video games, where characters gain enhanced abilities through skill or collected items.
POWER UP Pack Design and Inspiration
The POWER UP Pack takes its visual cues from gaming and arcade culture, using blasts of red and flashes of blue to signal on-pitch intensity. In gaming, a “POWER UP” moment occurs when a character’s performance or ability increases temporarily through skill or an unlockable item. PUMA players wearing these boots are intended to unlock new levels of performance and become the hero of their own match without needing to collect coins, stars, or points.
PUMA FUTURE 19.1
The POWER UP Pack introduces a reimagined FUTURE boot with a refined system that combines NETFIT and a new 3D Havoc Frame into a single layer. This is achieved by merging both elements into one knitted evoKNIT PRO upper, bringing the foot closer to the ball for improved fit, touch, and stability. Underfoot, a RAPIDAGILITY outsole provides lightweight and responsive traction on artificial grass and firm ground. The FUTURE continues to evolve, and the introduction of the evoKNIT PRO upper and 3D Havoc Frame demonstrates that this boot never stands still.
PUMA ONE 19.1
The PUMA ONE is built to enhance every part of the athlete’s game — from striking and speed to touch — while retaining the silo’s core principles of FIT, FAST, and FEEL. For the perfect FEEL, a super soft K-Leather is applied to the key striking area, reducing overall weight and offering a premium on-pitch experience that molds to the foot. The touch of the K-Leather is enhanced by molding it over engineered 3D waves that aid grip on the ball.
The FIT aspect of the ONE 19.1 combines FUSEFIT technology with a supportive evoKNIT sock, providing more lacing options for better overall comfort, lockdown, and agility. FAST is achieved through a super lightweight RAPIDSPRINT outsole that reduces total weight and increases top speed. The stud configuration is paired with an external heel counter that delivers stability and support during quick bursts of pace, offering a more agile and reactive boot.
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A post shared by PUMA Football (@pumafootball) on Jan 11, 2019 at 12:03am PST
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