Puma Replaces Nike as La Liga Official Match Ball from Next Season
Puma and La Liga have confirmed a new three-year partnership that will see Puma become the official soccer ball supplier for the Spanish top flight. The de
Puma and La Liga have confirmed a new three-year partnership that will see Puma become the official soccer ball supplier for the Spanish top flight. The deal, which begins next season, ends Nike’s 23‑year hold on the league’s match ball rights. Here is everything you need to know about the landmark switch.
Key Details of the Partnership
- Duration: The agreement runs until the end of the 2021/22 season.
- Financial terms: Puma is reportedly paying €5 million (US$5.6 million) per season.
- Scope: Puma will supply the official match ball for all La Liga matches, replacing Nike.
The move marks a significant shift in European football’s ball sponsorship landscape, as Nike had supplied La Liga’s balls since the late 1990s – a period that included the league goals of Lionel Messi, Cristiano Ronaldo, and countless other stars.
Why La Liga Switched from Nike
According to La Liga president Javier Tebas, the decision to change suppliers was driven by a desire for brand differentiation. Tebas stated that the league wanted a match ball that would be “globally recognizable” and “completely exclusive” compared to the balls used in Europe’s other top competitions.
Reports indicate growing frustration within La Liga that Nike had been providing the same ball design used in the English Premier League and Italy’s Serie A. La Liga executives wanted a distinct visual identity for their own match ball, leading them to end the long‑standing relationship with Nike in favour of a fresh partnership with Puma.
What Ball Will Puma Provide?
Puma’s current top‑of‑the‑line football is the PUMA FINAL 1 Statement. However, with the new La Liga deal starting next season, it is expected that Puma will introduce a bespoke ball design specifically for the Spanish league. No official details have been released yet, so fans and players alike will have to wait to see what Puma creates for the 2022/23 campaign.
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