Puma Unveils AC Milan 2023-24 Home Jersey with City-Inspired M Pattern
AC Milan’s iconic red and black stripes get a modern reinterpretation in the 2023-24 home kit, designed by Puma to strengthen the club’s bond with the city

AC Milan’s iconic red and black stripes get a modern reinterpretation in the 2023-24 home kit, designed by Puma to strengthen the club’s bond with the city of Milan. The jersey introduces a subtle ‘M’ pattern that runs across the shirt, blending tradition with a fresh, contemporary look.
Design Inspiration: Uniting Club and City
The creative direction behind the 2023-24 home jersey is to visually connect AC Milan with the city itself. Designers chose a repeating ‘M’ motif across the entire shirt, representing the vibrant energy of Milan. The pattern creates texture by overlapping the classic vertical stripes, which are reduced to just two bold lines, further emphasising the ‘M’ as the central design element.



Details and Finish
Black detailing on the collar and sleeves adds contrast, while the ‘M’ pattern extends to the sides and back of the shirt, reinforcing the cohesive, groundbreaking design of this year’s collection.

Performance Technology
As with recent Puma kits, the shirt is built with Ultraweave technology. This lightweight, highly breathable fabric allows players to move more freely on the pitch, supporting performance without compromising comfort.

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