PUMA Unveils Brilliance 3.0 Boot Pack with Women’s Fit for Euro 2025
PUMA has launched its newest Brilliance Pack, placing women at the heart of the design ahead of the Women’s Euro 2025 in Switzerland. Following the introdu
PUMA has launched its newest Brilliance Pack, placing women at the heart of the design ahead of the Women’s Euro 2025 in Switzerland. Following the introduction of the women’s fit 2.0 Future in recent weeks, the Ultra and King now join the collection to form one of the most vibrant and daring boot packs this year.
Design Inspiration and Colourway
The pack draws visual cues directly from the tournament. The pristine white upper mimics the brightness of floodlights shining down on the pitch, while a burst of colour across the soleplate and lower upper reminds athletes that they can paint their own story on the white canvas of the football field. Purple, blue, green, and pink combine for a striking effect. As a final Euro touch, the coordinates of the final’s location are printed on each silo.
Future 3.0 – Women’s Fit 2.0 and Insole for Her
The Future silhouette, already released in the past weeks, now features an upgraded women’s fit. A higher, tighter knit collar and an adapted foam padded heel deliver a secure feel that minimises blisters while maximising comfort. For the first time, PUMA includes an “Insole for Her” – a footbed engineered specifically for the female foot, with extra cushioning and reinforced arch support. This boot embodies innovation and modernity, prioritising comfort, performance, and appearance.
Ultra – First Women’s Fit with Speed Technology
The Ultra receives a women’s fit for the first time in this generation. It combines cutting-edge speed tech with female-specific design. The streamlined shape targets modern attackers and features a SPEEDSYSTEM CARBON outsole for explosive acceleration and sharp changes of direction. A new Trax stud pattern works with the soleplate to give an extra edge against defenders. A lightweight mesh upper is fused with GripControl pro skin for ball control at top speed. The Insole for Her also appears here, ensuring that speed does not come at the cost of comfort.
King – Iridescent Finish and Classic Elegance
The iconic King is now built for queens. A colourful, patterned soleplate catches the eye immediately, while a clean white upper is finished with an iridescent sheen that shimmers in the light. Like the other two silos, the King gets an adapted heel with an added foam layer and the specifically engineered female foot insole. The classic King logo remains on the heel, and purple highlights the signature Form Strip.
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