RCD Mallorca Extends Nike and Fútbol Emotion Partnership Through 2027-28
RCD Mallorca has formalised a long-term extension of its commercial and retail collaboration with sportswear giant Nike and football retail specialist Fútb
RCD Mallorca has formalised a long-term extension of its commercial and retail collaboration with sportswear giant Nike and football retail specialist Fútbol Emotion. The renewed agreement runs for five seasons, with options for two further extensions, and includes expanded retail operations, a major new stadium store, and comprehensive merchandising management.
Agreement Overview and Duration
The new contract covers the 2023-24 season through to the 2027-28 campaign. The deal also contains clauses that allow both sides to prolong the partnership by up to two additional seasons. Under the terms, Fútbol Emotion will oversee retail, e-commerce, and merchandising activities across RCD Mallorca’s physical outlets and online platform, while Nike continues as the club’s technical equipment sponsor.
CEO Comments on Strategic Growth
Alfonso Díaz, Chief Executive Officer of RCD Mallorca, described the renewal as a natural progression following the success of the previous four-year arrangement. He noted that the strong results achieved with both Nike and Fútbol Emotion encouraged the club to deepen the relationship. Díaz emphasised that the new 360-degree agreement covers sponsorship of training apparel in addition to existing technical sponsorship, with a particular focus on improving in-store and online sales operations.
Expanded Stadium Shop at Son Moix
A centrepiece of the renewed deal is the construction of a significantly larger retail space at Estadi Mallorca Son Moix. The new store, measuring 300 square metres, replaces the current 70-square-metre outlet. CEO Alfonso Díaz highlighted that the shop forms part of wider stadium renovation plans and is designed to accommodate growing demand from supporters. He stated that recent shirt sales have set records and that the larger, brighter space will allow the club to display its full product range more effectively.
Fútbol Emotion’s Role and Vision
Carlos García, Chief Teamsales Officer at Fútbol Emotion, underlined the company’s two-decade track record in football retail. He described the firm as one of Europe’s largest football specialists and the leading operator in southern Europe, with 23 stores across Spain. García explained that the partnership enables Fútbol Emotion to apply its retail and e-commerce expertise, built on years of data and experience, to serve club fans more effectively. He added that collaborating with RCD Mallorca, a club committed to growth, represents a strategic step forward for the company.
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