Real Madrid and Louis Vuitton Partnership: Official Travel Attire for Elite Squads
Real Madrid and Louis Vuitton have announced a sponsorship agreement that sees the French luxury house become an official partner of the Spanish club. The
Real Madrid and Louis Vuitton have announced a sponsorship agreement that sees the French luxury house become an official partner of the Spanish club. The collaboration covers the men’s and women’s football and basketball teams, providing bespoke travel wear and institutional attire. Both brands point to shared values of legacy, innovation, and a relentless pursuit of excellence.
Partnership Overview
Louis Vuitton will supply tailored garments, footwear, accessories, and luggage for all travel and official appearances by the four Real Madrid squads. The collection blends high-fashion refinement with athletic functionality, reflecting the maison’s tradition of craftsmanship and the club’s competitive spirit.
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Leadership Statements
Pietro Beccari, CEO of Louis Vuitton
“We are proud to support a club whose history is marked by countless victories and which continues to inspire generations. Louis Vuitton and Real Madrid share values that have driven them to the top of their respective disciplines, propelled by a relentless pursuit of excellence, a spirit of innovation and self-improvement.”
Emilio Butragueño, Real Madrid Legend
“At Real Madrid, we regard excellence as the essential way to stay at the top. The same philosophy defines a brand as iconic in the fashion industry as Louis Vuitton. We have both succeeded in transcending time, and not only share the responsibility to build a lasting legacy, but also to inspire the world beyond our respective industries.”
Style and Design Philosophy
The fit is described as precision tailoring with effortless cool, designed for movement between airport tarmacs and stadium tunnels, press conferences and post-match dinners. The combination of Real Madrid’s crest with Louis Vuitton’s monogram creates a visual language of ambition and heritage.
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