Sampdoria and Macron Reveal Denim-Inspired Third Kit for 2025/26 Season
Serie B side Sampdoria have unveiled a unique third shirt for the 2025/26 campaign, drawing inspiration from Genoa’s historic denim legacy. Designed by Mac
Serie B side Sampdoria have unveiled a unique third shirt for the 2025/26 campaign, drawing inspiration from Genoa’s historic denim legacy. Designed by Macron, the kit celebrates the city’s textile roots while blending football performance with cultural heritage.
A Nod to Genoa’s Denim Heritage
The “Blu di Genova” concept lies at the heart of the new third shirt. Macron have moved beyond standard alternative threads to produce a design that honours the city’s role as the birthplace of denim. The fabric, originally created for sailors’ sails and trousers, hardened by sea spray and storms, now returns to the pitch as a symbol of identity and grit.
Design and Detailing
The shirt is defined by a full denim‑blue colourway, paired with a sharp polo collar and three‑button fastening. Gold detailing adds a sense of elegance, while the iconic “Bluecerchiati” band – one of the most distinctive visuals in football – runs across the sleeves, hem, shorts and socks in the full kit.
Workwear Meets Football Elegance
The design merges workwear aesthetics with football sophistication. The clean, denim‑blue look is intended to match a pair of classic jeans, reinforcing the kit’s style‑led appeal. The polo collar brings a nostalgic feel, balancing performance with everyday fashion.
Crest and Hidden Details
The club crest reverts to a 1960s design, the era when Sampdoria began establishing themselves in Italian football. The Cross of St George – a flag forever tied to Genoa – centres the badge. Under the collar, a subtle “Blu Di Genova” inscription serves as a quiet tribute to the global legacy born in the Ligurian capital.
A Bridge Between Past and Present
This shirt is more than a uniform. It connects football and fashion, heritage and modernity. By celebrating Genoa’s denim history, Sampdoria and Macron have created a kit that tells a story – one that proves football threads can be cultural statements.
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