secondhalf.pdf and Umbro Team Up for the ‘Choose Number 1’ Capsule
British football storytelling print project secondhalf.pdf has partnered with Umbro as part of the brand’s Tailored for Umbro series, which gives emerging
British football storytelling print project secondhalf.pdf has partnered with Umbro as part of the brand’s Tailored for Umbro series, which gives emerging talent a platform to reinterpret Umbro’s archive through a culturally relevant lens. The collaboration, titled ‘Choose Number 1’, reworks Umbro goalkeeper jersey templates into expressive, print-led sports culture styles.
The Concept Behind ‘Choose Number 1’
Secondhalf.pdf’s perception is that goalkeepers exist slightly outside the game – a separate shirt, separate rules, separate responsibility. This collection leans into that individuality, reframing it as identity rather than limitation. The creative collective took a fresh, unique approach to the capsule: scanning gloves, stretching prints across panels, and pulling details from archival Umbro pieces. The result is raw, monochrome, and unpolished – as if ripped straight out of a magazine.
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Design Approach
The project carries a uniqueness that a brand could not connect with as organically. This is where the Tailored for Umbro series should be applauded: creativity distilled – not refined, not perfected – just there to be admired and enjoyed.
Campaign and Visuals
The collection is brought to life through a campaign anchored by a short film and lookbook. The visuals capture the feeling of being there – not just for the football, but for the people you share it with. Shot in a stripped-back cage setting, the campaign shifts between portraits and unfiltered moments: laughter, clashes, conversations – the details that often go unseen.
The film is threaded with a manifesto and voiceover centred on the idea of “Choose Number 1,” grounding the visuals in the deeper narrative behind the project.
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