Umbro and HIDDEN Drop 18-Piece Football Capsule Blending Heritage and Future
The New York tastemaker platform HIDDEN partners with Umbro on an 18-piece collection that reworks football classics. The drop draws from the sport’s deep
The New York tastemaker platform HIDDEN partners with Umbro on an 18-piece collection that reworks football classics. The drop draws from the sport’s deep archive while pushing toward a modern aesthetic.
A Capsule That Connects Eras
The collaboration launches on 12 September and includes jerseys, shorts, track suits, gloves, socks, and a football. Each piece sits at the intersection of nostalgia and forward-looking design.
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The Curatorial Force Behind the Project
HIDDEN has built a following of more than three million since 2018 by exploring the links between art, streetwear, design, and technology. The platform started as a grassroots editorial project and now reaches cultural figures such as Virgil Abloh, Drake, Lil Yachty, and Feid. Its tone is editorial yet grounded in real-world style.
Availability
The HIDDEN x Umbro collection will be available from 12 September.
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