Reebok Returns to Football Boots with Dušan Vlahović as Global Ambassador
Reebok is making a full‑blooded return to football footwear, enlisting Juventus striker Dušan Vlahović as its new global ambassador. The brand also unveile
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Football Guide
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LEGO Immortalises Messi, Ronaldo, Mbappé and Vinícius Jr. Ahead of the 2026 World Cup
LEGO has announced a new collection of sets celebrating four of football’s biggest stars: Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Jr. L
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Heineken Relocates UWCL Final Activation to London’s Oslo Bar Amid Oslo Ad Ban
Heineken will not be activating in Oslo during the UEFA Women’s Champions League final due to local advertising restrictions on alcohol brands. Instead, th
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Arsenal’s Title Celebrations: The Best POV Moments Captured by Players and Fans
After a 22-year drought, Arsenal finally reclaimed the Premier League trophy. The celebrations that followed were documented from every angle—shaky phone c
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Topps Chrome Gallery Transforms Football Card Collecting into Art in London
An immersive exhibition in Shoreditch celebrated the launch of the 2025/26 Topps Chrome UEFA Club Competitions collection by turning the trading-card hobby
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Youth Creative Collective Reimagines World Cup 2026 Kits Through Young Designers’ Eyes
Amid the spectacle and intensity of the World Cup, a quieter creative story emerges from Design FC. Their Youth Creative Collective (YCC) invites young des
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Heineken’s Champions League Final Activation: From Solitary Seat to Skybox
During the UEFA Champions League Final between Arsenal and Paris Saint-Germain in Budapest, Heineken transformed one of the loneliest spots in Puskás Aréna
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Merlin Premier League 2026: The Iconic Sticker Collection Returns
Before digital football fandom took over, the game lived in your pocket. Half-filled albums, dog-eared swap piles, gleaming badges, and the crushing disapp
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AS Plouhinec Celebrates 90 Years With Kits Rooted in Breton Lace and Local Pride
For a small amateur club in the far west of France, a milestone birthday has become a powerful statement about identity, resilience, and the role of grassr
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Lincoln City 2025/26 Home Kit: Binary Code Tribute to George Boole
Lincoln City have unveiled their home kit for the 2025/26 season, blending club tradition with a tribute to George Boole, the renowned mathematician from t
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